Why Email Marketing is Still Important in 2021?

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    Among a variety of digital marketing strategies, it was expected that email marketing would dead in 2021, but it was a misconception. Though most of us don’t bother to open and read every email but businesses do. Yes, still in 2021, businesses prefer to read all of the emails which they get at their official email IDs. In short, a powerful and precise email marketing strategy with the right B2B email list like this can assist you in lead generation and sales. In this thread, I am also going to discuss why email marketing is still important in 2021.

    Email Marketing is Cost-Effective

    As compared to the other digital marketing strategies like SEO, ad display, catalogues and social media marketing email marketing gives more return on investment (ROI). Yes, Campaign Monitor claims that email marketing provides around $38 as a return in terms of sales when you invest $1 on email marketing.

    Provides Real-Time Customers

    Email marketing company Litmus claims that around 54% of companies and individuals open their emails on smart devices. This doesn’t only lead real-time customers but can also convert into a real-time sales generation. Indeed, well-established mails have more chances to enhance the conversion rate.

    Email Marketing is Affordable

    This is another reason why email marketing is still important in 2021 and owns its unique value. If you compare email marketing with other digital marketing strategies like ads, SEO and social media campaigns, you would notice that it is very affordable. Even if you have some marketing skills, then you can run your email marketing campaign your own and engage more customers.

    Uses Very Common Medium

    If we talk about the B2B businesses, then around 73% of communication is being done via emails. That’s why we can say email marketing is a trendy tool because it uses a viral medium to engage customers. Email marketing provides you with a fascinating opportunity to reach every customer because around 91% of people have an email address in the United States.

    Increase Brand Awareness

    Mayhap many of us only consider social media and online presence a way to increase brand awareness but honestly, email marketing is also a great tool to make people aware of your brand. It doesn’t matter whether people buy your email idea or not, but email marketing increases brand awareness among the target businesses and individuals.

    Easy to Evaluate the Results of Email Marketing

    Again email marketing proves itself better than other digital marketing tools. Yes, it is easy to check the results of email marketing. You can easily measure how many people opened your emails, how many of them clicked your provided source, how many gave you a response and how many emails converted into the sales. In this regard, you can use any email marketing software, and it would easily tell you all of these stats.

    In short, the main purpose of sharing this thread is to make our readers aware of the benefits of email marketing. Indeed, marketers should still consider this technique because email marketing is still important because of its massive benefits. You can also share your experiences and thoughts about email marketing by commenting below!


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